British Mummy Bloggers Do It With Integrity

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Integrity1 As a mummy blogging evangelist and founder of the British Mummy Bloggers social network, I've been following the debate about blogging ethics and reviews/sponsored posts with great interest. This is now official business in the US, with the FTC about to launch guidelines this summer.

Things seemed to hit a crescendo when Mom Dot, a social network for US mommy bloggers, announced a PR Blackout Challenge aimed at urging mommy bloggers to get back to basics after loosing the plot to the allure of giveaways, reviews, and blog trips.

In response, I wrote May British Mummy Bloggers Never Need a PR Blackout, more as a warning to our growing community of what may be in store if we don't learn from what has happened to mommy bloggers on the other side of the pond.

After several conversations and comments, it became clear that British mummy bloggers don't need a code of ethics. That would take all the fun out of blogging and make it seem more like work. Rather, we could all use a reminder of the issues of ethical blogging. Hence, British Mummy Bloggers Do It With Integrity was born.

The “British Mummy Bloggers Do It with Integrity” badge stands for blogging with principle. By displaying the badge you agree that you will strive to:

  • Make transparent any relationships with products or companies;
  • Clearly label advertising, advertorials and/or sponsored posts;
  • Always write as truthfully as possible about a product or company;
  • Observe intellectual property rights.

If you would like to join in our campaign to keep doing it with integrity, please feel free to grab the code and display it on your blog:

<a href="" target="_blank"><img src="" border="0" alt="Photobucket"></a>

Obviously particpation is not mandatory and we cannot guarantee compliance.

Thank you to the Blog with Integrity people for their inspiration for this post. They have a more indepth campaign and pledge, please check it out and sign their petition.

And a big thank you to Liz at Violet Posy for designing our lovely badge! Liz is the technical help behind the network and does a FAB job.

I'm also adding some examples of disclosure pages:

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35 Responses to British Mummy Bloggers Do It With Integrity

  1. Custom Facebook Application 11/04/2012 at 12:08 #

    Thanks for stopping by my site. I love this British Mummy Bloggers badge. I am also a member of British Mummy Bloggers, but I haven’t seen this one. Where did you find it?

  2. diy home solar power 02/07/2011 at 17:24 #

    I am very pleased that communities like these are nowadays starting to show up more often. Hail the mummy bloggers for their work to the blogging community.

  3. Baby bedding 18/05/2011 at 14:46 #

    The badge is a great way of checking people’s integrity and whether or not to trust the reviews!

  4. Hayley Sparkle 11/01/2011 at 12:42 #

    proud to join the campaign

  5. jules 28/11/2010 at 16:00 #

    Lovely, done it!

  6. free ipad 18/10/2010 at 06:27 #

    British Mummy Bloggers Do It With Integrity<-- interesting!

  7. verdict 25/09/2010 at 06:00 #

    British Mummy Bloggers Do It With Integrity<-- Great!

  8. verdict 24/09/2010 at 14:18 #

    British Mummy Bloggers Do It With Integrity <-- The title shows slightly a difference picture of what we gotta perceive reading the whole post!

  9. Skin Care / Anti-Aging Reviews 26/08/2010 at 18:15 #

    Perhaps it might be worth including a rule that it should be made obvious from the start.

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    Nice post.Thank you for taking the time to publish this information very useful!
    I’m still waiting for some interesting thoughts from your side in your next post thanks

  13. louis vuitton bags 22/07/2010 at 09:07 #

    Perhaps it might be worth including a rule that it should be made obvious from the start.

  14. Supra Shoes 22/07/2010 at 09:06 #

    I’m supporting this – with one big caveat – some bloggers manage giveaways and sponsorships really well. I’m not against all sponsorship, paid for reviews etc. Disclaimers just need to be easy to find, that’s all.

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  16. UK Government Site 27/06/2010 at 10:57 #

    I agree with your Blog and I will be back to check it more in the future so please keep up your work. I love your content & the way that you write. It looks like you’ve been doing this for a while now, how long have you been blogging for?

  17. uk job 27/06/2010 at 10:56 #

    Your blog is very motivating. When I was reading it, I get drawn in. I am totally agreed with your thoughts. Thanks for sharing this beautiful thoughts with me.

  18. Mwa 10/12/2009 at 13:04 #

    I like this!
    I was wondering, though, about the recent vogue for doing sponsored posts, and only mentioning at the END of the post that it was sponsored. This always makes me feel like I’ve been “had.” Perhaps it might be worth including a rule that it should be made obvious from the start.

  19. Liz 03/09/2009 at 16:39 #

    Susanna I was just wondering in your opinion if the Hectic Mum blog is ‘transparent’ enough. It’s run by Get The Label and we mention the products a lot hence making it very clear to the reader that the two are associated but is this enough?

  20. Jo Beaufoix 27/08/2009 at 21:18 #

    I’ve signed up and added the badge. I’m really in favour of this. Well done Susanna and Violet Posy.

  21. Sass 17/08/2009 at 16:43 #

    I’m supporting this – with one big caveat – some bloggers manage giveaways and sponsorships really well. I’m not against all sponsorship, paid for reviews etc. Disclaimers just need to be easy to find, that’s all.

  22. Brit in Bosnia 17/08/2009 at 10:40 #

    award for you at mine. x

  23. Susan Getgood 16/08/2009 at 15:36 #

    I’m one of the co-founders of and it is great to see the idea spread.
    Good luck with your campaign.

  24. Claire 15/08/2009 at 19:00 #

    I’m having problems putting that on my page. Not sure why. Does it work on Blogger pages? And is it javascript/HTML?

  25. Dee Parrot 15/08/2009 at 18:57 #

    I love this idea. I’m new to blogging, but I think all these standards are important. The “observe intellectual property rights” one is important to me. If people write for me, they will always be acknowledged, with a link to their blog.

  26. Caroline 15/08/2009 at 08:15 #

    Thanks for the interesting links, Susanna. Real food for thought.

  27. A Modern Mother 15/08/2009 at 00:52 #

    notSupermum–thanks for the support.
    Potty–that’s unusual, I’m never on time!
    Iota–Done. And thanks for the heads up on the campaign.
    Felicia–yes, if only it was that simple.
    Natalie–Thanks for your support, many of your ideas were incorporated in this.

  28. Natalie 14/08/2009 at 20:58 #

    Although I won’t be signing up as I have a disclosure and my blogs are my business and not all parent related, this is a good idea in the main, particularly when readers may not have recognised the shift in a blog that has gone from being ‘personal’ to having elements that are commercially driven within the content.

  29. Felicia - I Complete Me 14/08/2009 at 19:11 #

    Such a great idea. I wish we can simply put a badge on our site to do this as well, but I’m pretty sure someone will still be upset. Oh the joy of mommy blogging.

  30. Iota 14/08/2009 at 18:28 #

    Great idea.
    How about saying
    ‘Always write as truthfully as possible about a product or company’?
    Oftentimes, a blogger is using information given to them by a company. I think it’s fair just to use that info, rather than to feel they have to do independent research.
    But I’m being pedantic, and I don’t want to compromise the snappiness of your excellent bullet points.
    I’m not going to display the badge, because I don’t do reviews etc. If I start to do so, then I will.

  31. Potty Mummy 14/08/2009 at 16:05 #

    I’ve signed up and got the badge on the blog. Very timely, Susanna!

  32. notSupermum 14/08/2009 at 16:02 #

    I love this campaign, and have signed the pledge. Well done to everyone involved.

  33. clareybabble 14/08/2009 at 15:54 #

    Sounds great! I will put the badge on my blog.


  1. Disclosure Policy - 18/09/2015

    […] All sponsored posts are clearly marked as so in line with the British Mummy Bloggers do it with Integrity Campaign. […]

  2. Blogging with integrity | A place of my own - 05/01/2015

    […] have been meaning to add this to my site since I first saw Susanna’s post on her blog. This is something that I agree with wholeheartedly and I feel that as long as I follow […]

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